Higher education institution, CENTRO has teamed with the emoji company for a creative collaboration which saw nine students of the Bachelor’s Degree in Visual Communication design three style guides.
The guides were composed of current socio-cultural themes such as tarot, tattoos and lucky charms.
“Students from different semesters of ComVis have participated in a project where they designed three series of style guides for the emoji brand, inspired by everyday themes, where humour, surprise and fortune have been represented in the current language of digital communication, respecting the characteristic identity of the emoji brand icons,” commented Uzyel Karp, director of the Bachelor’s Degree in Visual Communication (ComVis).
Paulina Pérez, global commercial and licensing director at the emoji company, continued: “The students of the Visual Communication career at Centro understood perfectly the emoji brand DNA and proposed style guides that bring together objects, animals, places, signs and emotions that are synthesised in a minimalist, fun and dynamic iconography, which has been the spirit of the brand throughout its existence.”
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