Two-year partnership sees new pack design across company’s children’s snacking range and recipe change.
Dairy Crest has revealed a new two-partnership with Nickelodeon on its Cathedral City brand.
The new initiative will see the release of a new pack design across the company’s children’s snacking range, as well as a change in recipe.
The new packaging will feature some of Nickelodeon’s best known characters. Each product in the range will feature a different character depending on the recommended age for consumption, according to Talking Retail.
For example, Nibbles will feature PAW Patrol for 3-4 year olds; Towers will feature SpongeBob Squarepants characters for 5-7 year olds; and Cheese and Toasties will feature Teenage Mutant Ninja Turtles for 8-11 year olds.
In addition, the full range is now made of 30% less fat ‘mild lighter’ cheese.
“Our research showed that parents harbour a sense of guilt for not always having enough time to offer the best snacks to their kids and feel that brands that traditionally communicate to kids tend to push unhealthy options, making them ‘the baddie’ for saying ‘no’,” explained Anca Lazar, senior brand manager at Cathedral City.
“Our range renovation seeks to address this, with a fun and appealing pack design to engage the end consumer (the child), combined with a great tasting, natural product and an improved nutritional profile, communicated transparently on pack, so that parents can feel confident that their product choice is both nutritious and one their children will enjoy.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
