Cartoon Network’s Game On! is ramping up its spook factor with a new Gumball Haunted House game, offering a solo play experience set in a ghoulish Haunted House in Elmore.
The game features characters from The Amazing World of Gumball including Darwin, Anais and Gumball among others.
As players embark on the Haunted House experience, they are greeted by Gumball and realise they are about to undertake a spooktacular mission to escape impending doom. However, players must beware, as a ghost may be lurking nearby. Fear not, for fellow Gumball characters within the Haunted House offer hints and tips to aid in escape. Successfully escaping the Haunted House can earn players a spot on the leaderboard.
The Haunted House game is available to play on Cartoon Network Game On! on Roblox now.
In addition, a new Gumball Tower Defence game will also be heading to the metaverse soon. Elmore is under siege and players must step in to save the day. The new game features four different towers to build, each with three special upgrade options, while there are 10 levels to conquer.
“We are permanently reviewing Game On! through the audience lens, using performance data to inform our next immersive experience,” commented Monika Women, vp brand, comms and digital content strategy at Warner Bros. Discovery EMEA Kids. “Combining highly popular game mechanics with a beloved IP and offering it on Roblox is a win-win for our audience and brand. Our strategy is inclusive of young people, seamlessly reaching kids where they love to be and delivering entertainment in the multiverse, creating a halo effect that drives brand affinity.”
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