Talks with licensees & retailers already underway for new 3-9 year old brand.
Yesterday at the Spring Fair (Sunday, February 5), Carte Blanche launched a brand new sibling brand in the Me to You ‘family’ – My Dinky Bear – which is aimed at 3-9 year olds.
Following on from the initial launch as a 9-inch plush (retailing at just over £10) and accessories range, the brand is to be extended into licensed products, with apparel leading the way in the summer.
Commenting on the introduction, Gerard O’Mahony, commercial director of CBG, said: “As the sales patterns of our Me to You gift collection testify, it is a very strong adult brand with our ‘Love you to the moon and back’ signature bear being the best seller followed by those for girlfriend, 18th and 21st.
“We already have Tiny Tatty Teddy that caters for the 0-3 market; My Dinky Bear has been designed a brand that chimes with those in the next age bracket up.”
He also highlighted that licensing will form a key element in the launch of My Dinky Bear – a dedicated ‘tool kit’ has already been developed with talks well underway with several licensee partners and retailers.
While still obviously from the same ‘family’ due to its blue nose and grey fur, My Dinky Bear has a larger head, is made of softer fabric with longer pile and has magnets in the paws so that it can clip onto other items and can be linked to other accessories.
“Dinky Bear is not designed to sit on a shelf, but to live on the pillow and go everywhere with its owner,” added trade marketing manager Julia Andrews.
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