Bulldog Licensing secures new collaboration with UK fashion brand.
The classic Care Bears characters are starring in a new fashion collaboration, with Bulldog Licensing having secured a deal with alternative UK fashion brand, Alice Vandy.
The partnership – Care Bears x Planet Vandy – features a crop top, leggings, catsuit and bodycon dress.
The collection has been a huge hit with consumers, with initial stock of the leggings and crop tops selling out within six days.
“The collaboration between Alice Vandy and Care Bears is a really innovative and imaginative use of the Care Bears brand,” said Bulldog’s retail licensing manager, Lindsey Chester. “It shows that the brand has significant appeal to adults, as well as children.”
Roubina Minassian, international licensing director at American Greetings Entertainment, added: “We are very excited to be partnering with Alice Vandy, who brings a fashionable edge to our renowned pop-culture brand.
“Care Bears embodies colours and emotions, and this first collection is a fantastic testament to that.”
Alice Vandy continued: “It’s been amazing to collaborate with Care Bears. The artwork is so nostalgic and iconic, and the bears are really fun characters to work with.
“Care Bears colour palette aligns perfectly with my Planet Vandy aesthetic so combining the personalities of both brands was seamless. The result has been exactly what I envisaged from the start. I can’t wait to create more magic with Care Bears.”
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