The Care Bears brand is riding a wave of momentum, driven by robust business growth and innovative collaborations.
The brand is making a splash in retail locations in fun and unexpected ways and its presence continues to grow globally. Our special Care Bears supplement, included as part of the jam-packed autumn issue of Licensing Source Book takes a look at what’s coming up for the beloved brand.
Licensing plays a central role in the strategy for the coming year, designed to connect deeply with diverse audience segments. For the youngest fans, Care Bears will come to popular gaming platforms like Roblox, Fortnite and Nintendo Switch.
For teens and young adults, the focus is on integrating the iconic Care Bear Stare into marketing messaging. Through partnerships with fashion brands and digital content creators, the brand aims to produce trend-driven apparel and unique social media content that resonates on the platforms these digital natives use most.
Kidults – the adults who grew up loving the Care Bears – will be treated to premium collectibles and merchandise that tug at their nostalgic heartstrings yet fit into their adult lifestyles. Exclusive collaborations and limited-edition releases will celebrate the heritage of the Care Bears, ensuring long-time fans and collectors feel a continued connection to the brand’s legacy.
In the toy aisle, master toy, Basic Fun! continues to shine, demonstrating impressive year-on-year growth, with new Micro Teenies – tapping into the huge demand for all things micro – and new characters in the Care Bears 35cm range.
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