Moulin Rouge has appointed Caravanserai Partners to strategically grow and expand its licensing programme across key European territories.
2024 marks the 135th anniversary of the French venue which has become synonymous with the country’s cultural heritage and the Parisian art of celebrating.
Caravanserai will be focusing on the Iberian Peninsula territories to build the consumer products programme.
“We are delighted to embark on this exciting journey with Caravanserai as our esteemed partner in bringing the Moulin Rouge brand to vibrant life across the Iberian Peninsula,” commented Eloïse Daire, brand development and partnerships manager. “We look forward to working with this great team on an array of elegant products and experiences that embody the creativity, joy and optimism of the Moulin Rouge world.”
Guillem Rey, md at Caravanserai, continued: “We are thrilled to be involved in the 135th birthday celebrations of Moulin Rouge and start this partnership now to expand its licensing programme, creating consumer products that are inspired by the exquisite and timeless dazzling universe of this Parisian icon.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
