Penguin Ventures has revealed the extended appointment of Caravanserai Partners to strategically grow and expand its licensing programme across key territories.
Caravanserai will now represent the Classic Peter Rabbit brand in Iberia, with plentiful activity being planned to celebrate its 120th anniversary in 2022.
“We are delighted to have been able to extend our relationship with Caravanserai to really focus on bringing our beloved Peter Rabbit to more fans within the Iberian market,” commented Lindsay Pearl, head of international licensing at Penguin Random House. “With the anniversary just around the corner, it’s an exciting time to be working with a trusted partner in this territory for Peter Rabbit.”
Guillem Rey, md at Caravanserai, continued: “We are thrilled to be involved in the 120th Birthday celebrations of Peter Rabbit and joining Penguin Ventures to expand its licensing programme, creating consumer products that are inspired by the exquisite and timeless Beatrix Potter illustrations.”
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