Lithuanian children’s intellectual property, Nelly Jelly, is collaborating with Caravanserai Partners to strategically grow and expand its licensing programme across key territories including Spain, Portugal and Andorra.
Firstly, the companies are planning to publish Nelly Jelly books in new markets.
The character, Nelly Jelly (Kakė Makė in the original language), is a five year old girl, who rules a big universe, tames monsters, pirates and gnomes, travels in her vast magical world and finds all the needed solutions to her problems without leaving her home.
The IP has sold 2.3 million books and published over 100 different titles under the Kake Make name in the home market.
In the home market alone in 2022, 1.9 million consumer products were sold including plush, consumer electronics, food and beverage, supplements, hygiene and beauty, apparel, entertainment and more.
“We are very happy to be partnering with this brand that has been a publishing success in the native market, and helping Nelly Jelly to expand its licensing programme and creating consumer products outside her home country,” commented Guillem Rey, md at Caravanserai Partners.
Greta Stankutė, brand development manager at Nelly Jelly, confirmed that the partnership will open a new chapter for the brand: “Nelly Jelly has rapidly conquered the hearts of Lithuanian children, and we are looking forward to introducing this little girl with a magical world at her fingertips to children in other countries.
“This partnership will allow us to provide content for both children and families, which is educational, inspiring and optimistic. Nelly Jelly’s stories are relatable to any child, whether they live in Lithuania, or Spain. The perpetual questions of why the parents work so much, why we need to clean up after ourselves, how to look fear in the eye and follow your dreams – these and other lessons are presented to children through magical adventures.”
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