Pop-up celebrating the King brand will open on June 16 in London’s Soho district.
It certainly seems to be the summer of the licensed pop-up in London, with King becoming the latest brand owner to use the experiential marketing tool.
A Candy Crush Café is due to open on June 16 and 17 on Greek Street in London’s Soho.
According to Event, the café is exclusively for adults, with visitors being able to play board games in a candy-themed environment.
Each floor of the four storey pop-up will be dedicated to a different theme – for example, there will be a ‘Cupcake Carnival’ floor with Candy Crush themed cocktails and cakes, as well as a ‘Caramel Cove’ where visitors can play normal and giant size board games.
A giant Top Trumps match will also be hosted, while colourful ‘freakshakes’ will be served up.
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