Curating Cambridge has secured a deal with lululemon to launch a co-branded activewear collection in the UK featuring Cambridge University trademarks.
The collection launched in lululemon’s Cambridge store on 1 October, receiving an overwhelmingly positive response from the University’s community.
The collection features a choice of three print designs – the University’s iconic Red Lion, synonymous with sport at Cambridge; the University’s shield logo; and a bold Cambridge text print. The launch assortment includes both men’s and women’s styles including lululemon’s popular Scuba Oversized Half-Zip Hoodie, Align High-Rise Pant and Define Jacket.
Community engagement is central to the lululemon ethos, with free run club and yoga sessions led by brand ambassadors to complement the launch. Cambridge Sport, the University’s sport department, has actively supported the collaboration, reinforcing key messaging around the physical and mental well-being benefits of sport.
“We’ve seen an enthusiastic and overwhelmingly positive rection to the co-branded collection, commented Len Dunne, ceo at Curating Cambridge. “Students have immediately embraced the concept, and tourists will no doubt too.”
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