MJA Licensing and The Evolution of Licensing on board to handle brand.
Coolabi is continuing to grow the international reach of its Beast Quest brand, signing two new agents in Europe.
MJA Licensing is on board to handle the property in France and Belgium, while The Evolution of Licensing will represent it in Italy.
The Beast Quest book series is published by Orchard Books and has already sold over 15 million copies globally. The gaming app – produced by Coolabi and Miniclip – has notched up over six million downloads to date.
The new appointments mark the brand’s first foray into the world of European licensing, with both agents developing partnerships with licensees and retailers across all categories.
“Beast Quest has achieved global success and has a strong fan base in Europe, so the appointment of international agents is an exciting progression for the brand.” said Fée Heyer, senior licensing manager at Coolabi.
“MJA and The Evolution of Licensing were chosen for their clear passion for the brand and unrivalled expertise.”
