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Cadbury kicks off new Premier League promotion

‘Find A Shiny, Win A Legend’ promotion offers consumers a once in a lifetime experience.

Cadbury has unveiled its latest Premier League promotion, which gives consumers the chance to win an experience with a former player.

The ‘Find A Shiny, Win A Legend’ promotion is running across the Cadbury’s portfolio until March 31, reported Talking Retail, and is being backed be a significant marketing drive.

Players include former England internationals Ian Wright, Gary Neville, Michael Owen and Jamie Redknapp, plus former Republic of Ireland, Newcastle and Manchester City goalkeeper, Shay Given.

Shoppers can also visit legends.cadburyfc.com and upload a photo of the front of their pack with the Cadbury logo visible to be in with a chance of winning other prizes. These include 50 pairs of tickets to Premier League games or any one of 2,600 Panini prizes.

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