What’s performing well for Kimberley Phillips and Henri Davis.
The Source grabs five minutes with some key retailers to find out what licensed properties have been doing well for them and their predictions for the run up to Christmas.
Today: Primark and Scribbler.
Kimberley Phillips, assistant buyer, multi-product department, Primark
“I’ve seen a great variety of product showing up in 2015. Popular and cult TV series’ such as Breaking Bad, Sons of Anarchy and Walking Dead appear to be presenting opportunity for really strong adult lines, separate to major box office releases aimed at the younger audience.”
Henri Davis, retail consultant, Scribbler
“It is amazing how licensing, in all its guises, continues to strengthen its presence.
“Stationery is seeing a real resurgence, thanks partly to the brand licensed products, with the expansion of the Happy Jackson brand being part of this.”
