What’s performing well for Vicki Ingram and Jessica Draisey.
The Source grabs five minutes with some key retailers to find out what licensed properties have been doing well for them and their predictions for the run up to Christmas.
Today: Claire’s and Sainsbury’s.
Jessica Draisey, assistant buyer, Claire’s
“Minions is a fabulous ‘all rounder’ property that works well on accessories and back to school products.
“I feel that Shopkins will be big in the run up to Christmas for us.”
Vicki Ingram, buyer, toddler and older boys, Sainsbury’s
“The Gruffalo continues to work well for us on toddlerwear, while Guess How Much I Love You is still performing well on baby.
“In the run up to Christmas it is going to be Star Wars, Star Wars, Star Wars, both in classic and products based on the new film.
“On the girls front, it continues to be Frozen and Princesses all the way, with Shopkins making its presence felt on toys.”
