What’s performing well for Neil Bright and Rebekah Higgs.
The Source grabs five minutes with some key retailers to find out what licensed properties have been doing well for them and their predictions for the run up to Christmas.
Today: Argos.
Neil Bright, sports buyer, and Rebekah Higgs, buyer’s assistant Chad Valley, Argos:
“In the sports sector, relevant celebrity endorsement helps to add weight to the products.
“The best examples of this for us are the Roger Black treadmills and the Davina McCall range.
“Outside of sports, Minions is doing really well for us and Avengers has also performed very well. Of course, once all the advertising and in-store displays are out there, Star Wars is going to be a stormer.”
