Moose signs master toy distribution rights, after Golden Bear enjoys UK success.
On the back of the strong success which Golden Bear has been enjoying with Bush Baby World in the UK, a deal has been struck with Moose Toys for distribution in the US and Canada.
The brand will be known as Fur Babies World in the US, hitting retail in spring 2018.
The range will be identical to the UK products, while the animation will be repurposed for the US market.
Brands with Influence – which will be showing the property at Brand Licensing Europe this week (Q20) – has been securing licensing deals in the UK. It is anticipated that the licensing programme will follow the toys across the Atlantic in 2018.
Golden Bear’s Barry Hughes commented: “We have been blown away by the interest in Bush Baby World internationally and are delighted to have a partner such as Moose in the US and Canada.
“We have been very impressed by their team and look forward to Fur Babies World hitting the North American shelves in early 2018.”
Paul Solomon, co ceo of Moose Toys, added: “This line is flying off the shelves in the UK. Kids in the US will be drawn to these cute, quirky characters and we can’t wait to share them with our fans in 2018.
“With brands like Shopkins and Little Live Pets, the team at Moose have shown that we know how to drive a hit toy line and we are sure that the introduction of Fur Babies World will be no different.”
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