This ad will be closed automatically in X seconds.

Bulldog starts its engines for ROUTE 66 drive

Agency currently in discussions with range of potential partners across key categories.

Bulldog Licensing is ready to drive the ROUTE 66 licensing programme up through the gears as it adds the lifestyle brand to its portfolio.

The legendary highway once linked Chicago to the American West, and it has strong consumer awareness and appeal, Bulldog believes.

Although relatively new to the UK market, the property is backed by a host of resources including 125 high-res photos and 367 original artworks.

In terms of licensing, ROUTE 66 is already well-known in Germany where it is a €30 million retail property. It also has a strong following in fashion circles in Italy.

Bulldog is now in discussions with a range of potential partners across various categories.

“We are really excited to be working on this authentic American lifestyle brand,” said Lindsey Chester, retail licensing manager at Bulldog. “ROUTE 66 is instantly recognisable, so there’s ready-made brand awareness, and the brand has timeless appeal.

“We’ll be looking to extend this versatile property over a wide range of categories and the potential is vast.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
NikeNFL500x500
 
Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams, Nike is poised to further elevate its partnership....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.