C&M Licensing and The Hut Group on board for classic game show brand.
Bulldog Licensing has added a brace of new partners to the Bullseye licensing programme.
The game show brand has been further boosted with the addition of C&M Licensing and The Hut Group.
C&M Licensing will be creating nightwear and socks, while The Hut Group is on board for t-shirts, hoodies, mugs, phone cases, prints and sweatshirts.
The duo join an existing licensing programme that includes Bullseye-branded biltong, an online slots game from Microgaming and a Bullseye quiz book – complete with magnetic dartboard and toy darts.
Rob Corney, md of Bulldog Licensing, commented: “Bullseye is one of those brands with huge retro quality – the show was unique, and very entertaining, so everyone remembers it.
“There’s massive brand recognition and millions are ready for a ‘bit of Bully’, so I expect both these ranges to perform very well at retail.”
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