Bulldog Licensing has confirmed the imminent arrival of two new ranges to further build on Sesame Street’s presence across UK retail, which also underline the appeal of the brand to the adult market.
TruffleShuffle has launched a new collection which highlights some of the best-loved characters from the show.
Focusing on ‘summery good vibes’, the t-shirts, sweaters, hoodies, mugs and tote bags come in bright, bold colours in a washed style effect. The collection also aims to highlight kindness, togetherness and friendship – all core brand values for Sesame Street.
Further additions to the range are planned throughout the year.
In addition, Pawprint Family has a new range of Sesame Street pin badges and embroidered patches launching later this summer via it online store and other online sales channels. The collectable range features single characters and group poses.
The upcoming debut will coincide with Pawprint Family launching over 200 new lines to the website, as well as the annual Golden Ticket Giveaway competition. There are 10 prize bundles up for grabs in the Golden Ticket Giveaway and each one is worth over £400. Each bundle includes prizes from well-known brands as well as the new Sesame Street collection.
“The strength of Sesame Street across a multitude of media platforms and at retail is a testament to its continuing relevance and enduring appeal across multiple generations, including a very receptive and enthusiastic adult market,” commented Rob Corney, group md at Bulldog Licensing. “TruffleShuffle and Pawprint Family are respected and popular names in their field, and we’re delighted to be partnering them as we continue the successful expansion of Sesame Street into carefully chosen adult-focused product lines.”
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