The consumer products offering for heritage British brand, Bullseye – which is celebrating its 40th anniversary – has been boosted with the addition of two new licensees.
Sabec has signed up to create games for download on the Nintendo Switch and digital games for download on PlayStation consoles, releasing the former this summer.
Meanwhile, Lotto Studios will be launching a subscription-based Bullseye prize draw, a scratchcard website and a web app for the property.
The classic game show first launched in September 1981 on ITV and hit a peak of 19.8 million viewers on its Boxing Day broadcast in 1989. Bullseye was relaunched by Sky Challenge in 2006, where is still airs today.
Most recently, it has also featured in Alan Carr’s Epic Gameshow.
“These two new partners have a great synergy with the Bullseye brand and work with the fun elements of the game show which are so well-loved both in the UK and worldwide,” commented Sophie Yates, licensing executive at Bulldog Licensing. “Bullseye is part of the UK’s entertainment fabric and it’s great to be able to work with leading licensees to reinvent the format for new generations.”
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