Bulldog Licensing has welcomed a further two new partners for Topps Match Attax.
First up, Farshore is planning a range of sticker books, annuals, handbooks and gift boxes based on the brand, with the Match Attax Annual 2023 due to be published in September.
In addition, Football Billionaire has introduced a co-branded Match Attax board game, which invites players to build their ultimate team to outdo their rivals.
An ever-present in homes and school playgrounds throughout the country, Topps Match Attax has continued to experience huge success over recent years, appealing to a new generation of young football fans with its annual innovation in collecting, gameplay, design and print technology.
Bulldog’s consumer product programme – which includes the likes of Cooneen, Fashion UK and Misirli among others – has also proved a hit at retail, with conversations underway to expand the brand into a number of new categories over the next 12 months.
“As long as our nation continues to love football, Topps Match Attax will continue to be a huge part of UK culture,” commented Rob Corney, md of Bulldog Licensing. “The trading card games and swapping are a rite of passage for school children and, as such, the brand is instantly recognisable. The consumer products programme is equally successful and we’re thrilled to be welcoming this duo of best-in-class partners on board to bring new products to Topps Match Attax fans.”
Emma Cairns-Smith, who signed the deal for Farshore, echoed the sentiment: “Topps Match Attax is a household name and we are delighted to be partnering with them on annuals.”
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