Agency to continue to build CP portfolio for brand in the UK and Eire.
Bulldog Licensing is to act as the licensing agent for the Sesame Street brand in the UK and Eire.
The agency was one of a brace of new appointments made by Sesame Workshop – J&M Brands will look after the property for the Benelux.
The two agencies will oversee Sesame Street’s consumer products portfolio, build retail relationships and work with local licensees to create cross-promotional activations in the respective territories.
They will also manage collaborative partnerships for the brand’s 50th anniversary in 2019.
“The Muppets of Sesame Street have the power to engage and entertain fans of all ages,” said Risa Greenbaum, assistant vp of international media business, Europe at Sesame Workshop. “As we gear up for our 50th anniversary, we’ll continue to use the unique appeal and humour of our iconic brand to create innovative products and experiences for a new generation.
“Bulldog Licensing and J&M Brands’ expertise, resources and enthusiasm will be integral to growing Sesame Street in the UK, Eire and the Benelux.”
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