Agency to build licensing programme for new Moose Toys collectable property.
Bulldog Licensing has secured the next collectable sensation to come from the Moose Toys stable – Treasure X.
The property has brought a new level of innovation to the collectable category through a ‘hyper’ unboxing process.
Kids rip into the box and then dig their way past multiple layers using the plastic excavating tool to uncover one of 24 collectable action figures, each with their own distinctive weapon. Each character is guarding a chest, which reveals its hidden treasure when you pour water into it. And some lucky collectors will even find the ultra-rare gold-plated treasure.
“We are incredibly excited about representing Treasure X,” said Vicky Hill, licensing director at Bulldog. “Coming from Moose Toys it obviously has immense pedigree, as they have shown through brands such as Shopkins and Pikmi Pops that they’re masters of the collectable – and I’m sure Treasure X will be just as popular.
“The brand has massive licensing potential and we will be announcing initial deals very soon.”
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