Bulldog confirms multi-product Popeye x Skinnydip deal

Bulldog Licensing – which represents Popeye in the UK on behalf of brand owner King Features Syndicate – has confirmed a new deal for the classic brand with Skinnydip.

The deal comes in the year that Popeye is celebrating 95 successful years. His signature muscle-enhancing diet of spinach and his catchphrases “I Yam What I Yam” and “Well Blow Me Down!“ have inspired thousands of comic strips, hundreds of books, and over 600 episodes of cartoon content, not to mention songs, posters, films and much more.

“The humour, striking designs and amazing levels of awareness that Popeye can boast have come together in a witty and wonderful selection of cases that will add originality and humour to every iPhone,” commented Vicky Miller, licensing director at Bulldog. “It’s a great tribute to Popeye as he turns 95 from a company that is a leader in its field.”

Hanna Netherway, licensing manager at Skinndydip, continued: “Popeye and his signature look and style have been world-famous for 95 years and are still instantly recognisable today. It’s great to be working with Bulldog on this amazing property. Inspired by a true cartoon great, these Popeye iPhone cases really pack a punch.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs25finalists500x500
 
The finalists in the hotly contested Product categories at the Brand & Lifestyle Licensing Awards can officially be revealed today (25 March)....
LFNorthernQuizWinners25500x500
 
The first official fundraiser of 2025 got industry charity, The Light Fund, off to a flying start last week, with the Northern Quiz Night raising some £10,000....
TattonParkMM500x500
 
Tatton Park is inviting families to spend Easter with Mr. Men Little Miss, with the brand teaming with the attraction to deliver a host of trails and activities from 5-21 April....
SmileyMoEa500x500
 
Pioneering sustainable sneaker brand, MoEa has collaborated with Smiley Future Positive on a partnership which aims to celebrate 'optimism, sustainability and innovation'....
GoodyearPull&Bear500x500
 
The collaboration - which was brokered by IMG Licensing - is available in more than 450 Pull&Bear stores across 77 countries....
GSMBlackCraft500x500
 
The partnership will look to expand BlackCraft's retail distribution, introduce new product categories and elevate the brand's reach, while also expanding Global's lifestyle brand client roster....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.