Brand activation celebrates journeys to overcome adversity of Olympic heroes.
Tyre company Bridgestone UK has revealed a major Olympic partnership campaign entitled Chase Your Dream, No Matter What.
The motivational campaign was launched at a special event on London’s South Bank, featuring Olympic heroes decathlete Daley Thompson, golfer Charley Hull and diver Chris Mears.
The aim is to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face along the way.
The trio of Olympic medallists will act as ambassadors for the campaign, with a series of events taking place throughout 2017 across their three disciplines.
Bridgestone UK is an official International Olympic Committee Partner through 2024.
“As we start a new Olympic cycle it’s an exciting opportunity to collaborate with the new Worldwide Olympic Partners,” said Bill Sweeney, British Olympic Association ceo. “Bridgestone is a globally recognised and successful brand and we are excited and proud to work together on their Chase Your Dream, No Matter What campaign.
“Our role in helping the nation’s best Olympic athletes realise their dreams resonates with so many of the stories around the Olympic Games as athletes strive to reach their personal goals and provide inspiration for anyone with their own goals and aspirations.”
Bridgestone North Europe md, Robin Shaw, added: “Our ambassadors are sharing their stories to help everyday people chase their dreams, no matter what.”
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