Heritage Apparel line will launch to the bike trade at German exhibition later this month.
Global clothing licensee Heritage Apparel is to launch its collection for urban cycling brand, Brick Lane Bikes, to the bike trade at the upcoming Eurobike exhibition.
The company was originally announced as a partner for Brick Lane Bikes in December 2015 by licensing and brand management company, Foundry Brands.
The apparel range aims to be an extension of the brand’s ‘core functionality and style’. The company says that it has ‘cycling in its DNA and style at its heart’.
Eurobike runs from August 31 to September 4 at Friedrichshafen, Germany.
Brick Lane Bikes can be found at Hall/Stand No. A3-402.
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