100% net proceeds to benefit the music community through various charity partners.
Bravado has unveiled its new We’ve Got You Covered ecommerce sire, offering fans reusable, washable, cloth face masks, which have been made in partnership with artists across the Universal Music Group family.
The face masks – which cost $15 – feature artists such as Queen, the Rolling Stones, Justin Bieber, Imagine Dragons, Yungblud, Black Pink and Black Sabbath among others.
All net proceeds will support the music community through various charity partners around the world including MusiCares (US) and Help Musicians (UK) among others.
The initiative is a global, three-part programme which supports UMG employees, the music community and key community service providers.
Bravado and UMG launched the programme first by offering free face masks to all UMG employees. The programme will also contribute 50,000 masks to those serving communities across the US including workers in food banks, school lunch programmes, homeless shelters and other community service providers.
“I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a programme that supports those that need it most during this unprecedented time,” said Mat Vlasic, ceo of Bravado. “This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
