This ad will be closed automatically in X seconds.

Bravado secures Dr. Martens collab with The Who

New autumn/winter collection includes shoes, tees and accessories.

Dr. Martens is paying homage to The Who with a new collaboration, secured by Bravado.

The Who’s iconic tri-colour target features prominently across the range, which will launch for autumn/winter. From shoes to t-shirts, every piece is designed to capture the scooter-riding, bespoke-suit-wearing, Mod aesthetic – underpinned with DMs famed durability.

The 1460 boot, 1461 shoe and Adrian tassel loafer get The Who treatment with target iconography on the brand’s classic Smooth leather, as well as a red Dr. Martens heel loop and welt stitching, finished with a dual-branded sock liner.

Also starring are the Pressler and the Toomey: each emblazoned with the legendary mod iconography. The motifs continue along the vulcanised sole and Dr. Marten’s signature AirWair heel loop is also scripted with The Who. All pairs of shoes are presented in bespoke packaging.

The collection also includes a small black Smooth leather backpack, two cotton t-shirts and a pair of soft cotton blend socks.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.