Charity brings on board agency to represent its merchandise and licensing rights.
Brands With Influence has added the RSPB to its growing portfolio, signing up with the charity to represent its merchandise and licensing rights.
Following on from the recent successful TV campaign – Give nature a home – the charity sees a strong opportunity to capitalise on its growing awareness and consumer support.
BWI will now be representing the property at Toy Fair (in London and New York) and Spring Fair.
“We were keen to find an agency that was in tune with our objectives and able to convert deals across a range of products and retailers,” said Rebecca Porter, product and licensing manager at the RSPB.
“BWI have a proven track record on delivering both in the charity and commercial sectors. We were impressed with their approach and look forward to working with them.”
Martin Lowde, founder and CEO of BWI, added: “We are delighted to be working with the RSPB. They have a fantastic brand with a great deal of equity and we look forward to helping them develop the merchandise programme.
“Nature and the environment are increasingly important factors for a large section of consumers. The task now is to ensure we develop great products with best in class partners.”
