Following the success of seasons one and two on Netflix, a licensing programme is next on the cards for Too Hot to Handle, with Brands with Influence managing the worldwide licensed merchandise programme.
Kicking things off, BadHero Sunglasses has secured a worldwide deal to create sunglasses based on the show.
In a deal which will see new ranges launching in spring 2022, BadHero will be selling direct to consumers and through traditional retail across the globe.
Too Hot to Handle is produced by Fremantle for Netflix and has become a hit with 16-34s worldwide.
Talking about the deal, Katie Smith, joint founder of BadHero, commented: “Too Hot to Handle has become the talked about TV series across the world and we are delighted to now be creating an innovative high fashion range of new sunglasses and accessories to complement the viewing.”
BWI will be discussing further opportunities for Too Hot to Handle at this week’s Brand Licensing Europe.
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