Brands with Influence has been appointed by Studio 100 Media, Germany, to manage the UK licensing rights for Vegesaurs, the upcoming new comedy adventure series on CBeebies and BBC iPlayer.
The series is produced by independent Australian producer Cheeky Little Media in association with the Australian Broadcast Company (ABC), France TV and Studio 100.
Described as an original take on the much loved dinosaur genre, Vegesaurs aims to immersive the preschool audience in a world where healthy, natural foods come to life in playful and surprising ways.
The cast of characters includes Ginger the Tricarrotops, three baby Pea-Rexes, Broccolisaurus, Bananaraptors and Chillipedes, among others.
They all adventure through Vegesaur Valley introducing different fruit and vegetables to young children, building in comedy, imagination and relatable preschool themes.
In addition to the BBC broadcast platform, Macmillan Children’s Books has secured the worldwide publishing rights. The first two picture books will launch in spring 2023, with two further story board books being released in summer 2023.
“It is brilliant to be working with Studio 100, the BBC and Macmillan on this fabulous new preschool series,” commented BWI’s Dom Wheeler. “We will be presenting the brand at BLE and over the coming months look forward to working with a great range of licensees who are keen to take advantage of this innovative, and comedic brand.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
