Little Tikes, PAW Patrol, Justin Fletcher appearing at bank holiday food and music event.
A number of brands are set to make an appearance at the upcoming Big Feastival later this month.
The event – which mixes music with food and drink and a number of family activities – runs from August 25-27 in the Cotswolds. It is held at Alex James’ Farm in Kingham, with the Blur bassist joining forces with Jamie Oliver to begin hosting the event in 2012.
Justin Fletcher will be giving a special live performance on the main stage, while Marshall from PAW Patrol will also be making an appearance. In addition, Dick and Dom will also be performing on the main stage.
Meanwhile, the Little Tikes brand will be continuing its 2017 experiential marketing activities, hosting an interactive stand at the event to promote its new 2-in-1 Food Truck.
Supported by children’s cookery school Splat Cooking, Little Tikes will provide fun children’s cookery workshops for ages three to seven with the aim of driving passion and excitement about healthy food.
The stand will include a life-sized pop-up Piaggio Food Truck, complete with striped canopy and cooking implements, from which Splat Cooking will host classes throughout each day.
Class attendees will get hands-on fun making recipes created and hosted by Splat Cooking founder, Beverley Glock. Each attendee will also receive a Little Tikes branded chef’s hat and recipe card.
Little Tikes’ marketing manager, Michelle Lilley, said: “Launching a toy as exciting as the new 2-in-1 Food Truck demanded an equally fun activity and The Big Feastival is the perfect fit to get kids passionate about healthy food on the go.
“Splat Cooking’s years of experience in this arena makes them the perfect partner to bring our new product to life.”
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