Supacult – a new sustainable fashion brand targeting the consumer-savvy and on-trend Gen Z consumer – will launch next week at Licensing Expo 2022 in Las Vegas.
Lines from the Supacult range will be unveiled in the Products of Change Business Lounge over the course of the three-day show.
Aspiring to be a brand which is as sustainable as possible, the focus will be on the fashion conscious consumer who wants high quality jersey-wear apparel that has been ethically and responsibly produced.
There will be six tees and sweats capsule ranges per year for men and women in a target age group of 15-35. The brand launches with its own DTC website and a select number of curated wholesale fashion accounts including Next and Zalando.
Drawing upon the existing strong licensor partnerships already in place, Supacult designs will feature some of the world’s largest entertainment properties from Disney, Warner Bros. and global music artists in capsule collections that are both iconic and classic.
When it comes to the product, blanks are sourced from a leading supplier which has been licensed under the Global Organic Standards (GOTS) since 2007 and manufactures organic, ethical and climate neutral product produced exclusively from Indian cotton.
With every item labelled as organic, the product blanks are produced in facilities powered by green renewable energy from low-impact raw materials which adds to their sustainability manufacturing chain. Supacult’s exclusive product supplier has been the largest organic textile licensee of the Soil Association for the past five years.
Once the blanks arrive at Supacult’s London production facility, they are printed using water-based inks and printed as made to order garments. In addition, all Supacult products are shipped using sustainable packaging.
“This is an exciting new move in the growth of our licensed fashion business; Supacult enables us to leverage our core business expertise and relationships, with a sustainable product offering for the discernible trend-led consumer,” commented Rick Lowe, md of Supacult. “Our objective is to continually evolve our sustainability offering in line with market developments and consumer demand.”
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