Fashion apparel licensee secures multi-property agreement which further expands on already strong partnership.
Fashion apparel licensee, Brands In has sealed a pan-European licensing agreement with Disney – marking a substantial long-term commitment for growth from both companies and underlining the already strong partnership between the two.
The partnership – which will roll out through the remainder of Q1 and into spring/summer – is a multi-property agreement across all the Disney, Pixar, Marvel and Star Wars franchises and properties. The signing covers existing and upcoming IP in the Disney catalogue.
In 2020, Brands In experienced strong retail sales – including print on demand – with its breadth of Disney ranges for children and adults. This also includes continual clothing launches of all the Disney+ content month on month and incorporates IP which went on air during 2020.
As UK and European retail opens up again in the coming months, the 2021 Disney fashion apparel skus designed and printed in-house by Brands In’s creative team will focus on delivery to a range of retail destinations across Europe. This includes bricks and mortar, as well as online retail, utilising the Brands In wholesale and print on demand drop ship fulfilment capabilities.
“This is a significant step forward for our Disney business, and a move that we are very excited about,” commented Rick Lowe, md of Brands In. “Disney is renowned for the quality of its licensed apparel, as well as its rich IP, particularly with its new Disney+ service.
“Brands In will now be focusing on mainland Europe to combine speed to market across a vast choice of new designs with our apparel ranges. We are proud that Disney are confident in our ability to achieve these ambitious plans and we look forward to continued growth of this partnership.”
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