Brands with Influence appoints agency to handle US and Canada.
Brands with Influence has named Brandgenuity as its exclusive licensing agency for Fur Babies World in the US and Canada.
Following the success of the licensing programme in the UK – where it is known as Bush Baby World – Brandgenuity will be looking to extend it into categories including apparel, accessories, publishing, back to school and home among others in its territories.
“We are blown away by how this brand has taken off in the UK,” said Martin Lowde, md of Brands with Influence. “Now, with Brandgenuity as our licensing agency and Moose Toys as our toy distribution partner in North America, we are guaranteed to succeed.”
Jay Asher, md of Brandgenuity, added: “This brand has all the ingredients necessary for licensing success.
“Adorable characters, great stories and true collectability. Not to mention, the brand has a new animated series full of comedy and sass.
“Put these elements together, and we have a runaway hit and a great licensing opportunity.”
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