Agency to head up global licensing for adventurer and TV personality.
Brandgenuity is to help grow the licensing programme around adventurer and TV personality, Ed Stafford.
Over the past decade, the Britain-based explorer has pushed the limits of adventure entertainment, embarking on and filming some of the most cutting-edge expeditions and boldest backcountry projects of the 21st century.
Ed became the first person to walk the length of the Amazon River in 2010, and since then his profile has continued to steadily grow.
Brandgenuity will aim to help Ed create equipment such as survival gear, outdoor apparel, knives/multi-tools, outdoor tech/GPS, and interactive apps, building a strong brand portfolio that will match the growing trend towards adventure travel and the outdoors.
“We are thrilled that Ed selected us,” says Teri Niadna, md of Brandgenuity Europe. “This is an exciting time to licence a great authority brand into the outdoor space, as consumers are getting outdoors and seeking their own adventures.”
Ed added: “I truly believe that everyone has chinks in their armour they need to work out, outdoors. I’m incredibly fortunate that I get to live my life immersed in nature. I hope the licensing programme, built together with Brandgenuity, will allow me to inspire and enable countless others to have these experiences for themselves.”
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