Apparel brand HUF due to launch new collection with King of Beers.
Apparel brand HUF is to launch a new ‘collabeeration’ with Budweiser.
The new range will aim to celebrate the brewery’s legacy as King of Beers.
The deal was brokered by Brandgenuity on behalf of Anheuser Busch-Inbev.
The collection features Bud’s classic script, bow-tie and label designs across a range of tees, hoodies, hats, button-ups, a retro sportswear anorak and a vintage trucker denim jacket.
Accessories include all-over print tote bags, insulated beer carriers, glass mugs, cruiser decks, slide sandals, ‘Come Back With a Six Pack’ doormats and a series of socks offered in collectable ‘Hufweiser’ cans.
Rounding out the capsule is a special edition Hupper 2 Hi, constructed in Bud’s signature-red canvas atop a beer-colored sole, and packaged in a 12-pack-inspired shoebox.
An official launch party will take place in the Kibitz Room on Fairfax in Los Angeles on November 17.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
