Over 400 licensors, licensees, agents and retailers gather at The Dorchester to see winners crowned.
The winners of the 2018 Brand & Lifestyle Licensing Awards have been crowned at a glittering ceremony at The Dorchester.
Over 400 licensors, licensees, agents and retailers were present at the London hotel on Thursday, April 26, to find out the Product, Property and Retail winners, as well as the 2018 Brand Licensing Ambassador.
Laura Tenison MBE, founder and md of JoJo Maman Bébé gave an inspiring pre-awards talk about how she built the UK’s largest independent mother and baby brand, while Richard E Grant hosted the awards ceremony in his own unique style.
The B&LLAs have been fully embraced by the industry. Brand Licensing Europe 2018 was headline sponsor, LIMA gave its full support while a strong roster of leading names formed an impressive roll call of sponsors. Guests dug deep in the hope of winning one of an impressive array of raffle prizes to raise funds for The Light Fund.
The B&LLAs 2018 winners are:
The Product Awards
Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by CPLG)
V&A Bag And Accessories Collection from Knomo
Best Brand Licensed Health & Beauty Product or Range (sponsored by Joules)
Krispy Kreme Beauty Gifting Collection from H&A
Best Brand Licensed Adult Apparel Product or Range (sponsored by National Geographic)
RHS Flora Apparel by COAST
Best Brand Licensed Gifting Product or Range (sponsored by Prima and Country Living)
Orla Kiely Stationery Collection from Wild & Wolf
Best Brand Licensed Food or Beverage Product or Range (sponsored by TSBA Group)
Baileys Coffee Pods from Tassimo
Best Brand Licensed Homewares Product or Range (sponsored by Vintage Kellogg’s)
V&A Collection from John Lewis Best
Brand Licensed Children’s Product or Range (sponsored by Start Licensing)
Crayola X Charlotte Olympia
Best Brand Licensed Consumer Hard Goods Products or Range (sponsored by Golden Goose)
Marshall Wireless Multi-Room Speaker System from Zound Industries
The Inspired Innovation Brand Licensed Product or Range (sponsored by Discovery Consumer Products)
Military Wives Choirs Homeware and Fashion Accessories from M&Co
The Retail Awards
Best High Street Fashion Brand Licensed Retailer Execution (sponsored by Beanstalk)
M&Co
Best Department Store Or Mixed Retailer Brand Licensed Execution (sponsored by Happy Jackson)
John Lewis
Best Supermarket Brand Licensed Execution (sponsored by The Smiley Company)
Tesco
Best Specialist Brand Licensed Retailer Execution (sponsored by Brandgenuity Europe)
DFS
The Property Awards
Best Licensed Heritage or Institution Brand (sponsored by Brand Licensing Europe)
Victoria and Albert Museum (V&A)
Best Licensed Lifestyle Brand (sponsored by PowerStation Studios)
Laura Ashley
Best Licensed Non-Food Brand (sponsored by Those Licensing People)
Goodyear
Best Licensed Food or Beverage Brand (sponsored by Corsair)
Jelly Belly
Best Licensed Fashion or Talent Brand (sponsored by Spring Fair & Autumn Fair)
Sara Miller London
The Brand Licensing Ambassador of the Year (sponsored by Brandcomply.com)
Richard Pink, Pink Key Licensing
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