Brand Licensing Europe has today (25 July) opened its online platform, while the organiser has confirmed that more than 180 exhibiting companies and thousands of retailers and manufacturers have registered to attend the event, which takes place on 20-22 September at ExCeL London.
From today, anyone who is registered for BLE can use the online planner to drop off a virtual business card to request a call from exhibitors, search for licence-ready brands as well as the exhibitors which represent them, plan their calendar during the show and book meetings through the Matchmaking function.
Registered attendees include Amazon, ASOS, Primark, Unilever, Marks & Spencer, Morrisons, HMV, Clementoni, Difuzed, Panini France, DeAgostini and many more.
“The BLE Online Platform is so much more than a meeting facilitator,” commented Anna Knight, svp of licensing at Informa Markets. “If you’ve ever wondered who owns the rights to which brands, the brand directory allows you to pinpoint who owns what IP. You can also view company profiles, see the content at the show, and plan it into your calendar to better manage your time at the event.
“Having all of this in one place is like having a pocket PA – it’s a brilliant tool for maximizing your time at BLE and plan everything ahead of time so you know exactly what you’re doing when, and can even build in breaks for browsing, recharging and networking.”
Anna continued: “We have found that the BLE Online Platform is especially appreciated by newcomers to the industry – and to BLE – who know what brands they’re interested in, but not necessarily who owns the rights to that brand, and also to determine which days are most relevant to them from a content perspective to maximise ROI.”
Brand Licensing Europe runs from 20-22 September at London’s ExCeL. Visitor registration is open and can be completed via this link.
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