Two central aisles will encourage ‘free flow’ of visitors across Character & Entertainment zone.
Brand Licensing Europe has confirmed that the 2016 show floor will have a new layout.
The event will now feature two central aisles to encourage a free flow of visitors across the Character & Entertainment zone on the ground floor.
Two central staircases will also be built up to the Art, Design and Image and Brands & Lifestyle areas, easing congestion and enabling additional access to these sections of the show.
In addition, some stands in the Character & Entertainment area will undergo dramatic increases in size.
Nickelodeon & Viacom Consumer Products, Sony Computer Entertainment Europe, Warner Bros. Consumer Products, Turner Cartoon Network, Mattel Brands Consumer Products and Hasbro Brand Licensing & Publishing have all significantly increased their stand sizes, in some cases by as much as 150% – creating the largest stands the show has ever seen.
“BLE has always been a very visual event, but next year’s looks set to be phenomenal,” said Darren Brechin, event director for BLE. “For a visitor, navigating your way around the show can be daunting.
“From the minute you walk through the door you are greeted with striking images, displays, vast stands and lots of fellow visitors; we hope that by adding another main aisle it will become easier for visitors to make their way around and find everything they need.
“For exhibitors, this means more traffic to and from their stands. We hope that all these changes will amplify the visual feast that is BLE.”
More than 150 exhibitors are already confirmed to attend BLE 2016. The show will run from October 11 to 13 at London’s Olympia.
