Brand Licensing Europe chooses Sebby’s Corner as one of charity partners for 2025

Brand Licensing Europe has nominated London charity Sebby’s Corner as one of its official charity partners for 2025.

Based in north London, Sebby’s Corner provides support to vulnerable families living in poverty across the UK capital. They include people escaping domestic abuse, refugees, asylum seekers and victims of modern slavery and human trafficking.

The charity firmly believes that no child should go without the essentials needed to thrive and provides a range of services aligned with this ethos, including:

  • Essentials support: Clothing, nappies, formula and baby equipment
  • Birthday club: Celebrating children’s birthdays by providing gifts and essentials
  • Christmas/holiday season support: Offering assistance during the holiday season
  • School uniform support
  • Citizens Advice at Sebby’s Corner

 

In April, the Brand Licensing Europe team will visit Sebby’s Corner to volunteer at the centre packing family referrals, sorting donations and making children’s clothing pre-packs. And, in October, the Sebby’s Corner team will attend BLE and talk to exhibitors about how they can support the charity, whether that’s through donating BLE display and sample products at the end of the show or through financial donations and/or volunteering.

At BLE, Sebby’s Corner will be happy to receive:

  • Any new toys from newborn up to ages 15/16, including unboxed toys in excellent condition
  • Any soft toys or dress up clothes (fire labels mandatory)
  • Battery-operated toys as long as they take UK sized batteries
  • New bedding sets (cot/toddler size and single)
  • Branded children’s pyjamas up to the age of 10
  • Children’s clothing up to the age of 10

 

They cannot accept gaming consoles or tablets, toy guns or toy swords.

“Our exhibitors bring hundreds, if not thousands, of product samples to BLE every year to showcase their brands and, this year, we are inviting them to join us in supporting Sebby’s Corner by donating leftover or excess products to the charity after the show is over,” commented Ella Haynes, BLE event director. “Sebby’s Corner has an incredible reach and will be able to share these products with countless individuals and families in need.

“With BLE taking place at the start of the festive season, this initiative is a lovely opportunity to bring joy to families who might otherwise struggle to give their children gifts. By donating, our exhibitors can make a meaningful difference to many, many lives and help spread a little extra cheer during the holidays.”

One BLE exhibitor who has been supporting Sebby’s Corner for some time is Hasbro. Donna Crook, Hasbro in the Community, said:  “Hasbro UK is proud to support Sebby’s Corner and the invaluable work they do in their local community. Since 2022, we have seen first-hand the dedication of Bianca and the Sebby team in ensuring that families facing hardship receive the baby essentials they need, from prams, cots, nappies, baby formula. Hasbro UK have provided clothing, PJ’s, shoes along with toys and games that bring moments of joy to children.

“Sebby’s Corner provides a vital lifeline to families who might otherwise go without, offering practical support with warmth and compassion. Their commitment to making a real difference is truly inspiring, and we are delighted to play a small part in helping them continue their incredible work”

Brand Licensing Europe 2025 takes place from 7-9 October at London’s ExCeL. Click here for further details.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.