The Pinkfong Company – the global entertainment company behind Baby Shark – has signed its first licensing partnership in Europe and the US with Brand Alliance for its Bebefinn property.
The collaboration will see the launch of a range of Bebefinn apparel and accessories for spring 2025.
The agreement was executed by Brand Alliance’s licensing and key account manager, Faye Rashad and Bryan Park, senior global licensing manager at The Pinkfong Company.
Bebefinn is Pinkfong’s latest hit 3D animated series featuring three siblings and their parents. With more than 20 million subscribers on YouTube, the series has captured the hearts of young viewers across multiple global streaming platforms, making Netflix’s Top 10 Kids in 21 countries.
“We are excited to partner with Brand Alliance to bring the adorable characters of Bebefinn from screen to life through a delightful collection of apparel and accessories,” commented Bryan Park, senior global licensing manager at The Pinkfong Company. “Brand Alliance has shared passion for our brands and has created some fantastic Bebefinn ranges in their categories. We can’t wait to see kids and families enjoy the Bebefinn brand in their life.”
Faye Rashad, licensing and key accounts manager at Brand Alliance, added: “Building a strategy for our preschool launch has been very exciting and we are delighted to partner with The Pinkfong Company on Bebefinn to extend our offering in this space. Our design team are yet again delivering, with strong creative across daywear, nightwear, essentials, accessories and wwimwear and we are now working hard to deliver this into retail.”
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