Company will develop a range of apparel due to hit the market in spring 2019.
Bulldog Licensing is revving up the merchandise and CP programme for ROUTE 66, securing Brand Alliance as the latest partner.
The company will develop a new apparel range, due to hit stores in spring 2019.
“ROUTE 66 lends itself perfectly to apparel and we are delighted to be working with Brand Alliance on this iconic brand,” commented Lindsey Chester, retail licensing manager at Bulldog. “This is just the start of the program, and we have had a great response to the brand and are currently in discussion with potential partners across a number of strategic categories.”
ROUTE 66 is based on the legendary highway that once linked Chicago to the American west.
A comprehensive style guide has theme-focused chapters (bikes, cars, flags and other) which include more than 350 original artworks and 125 hi-res photos.
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