In celebration of the Despicable Me franchise, lifestyle apparel brand Brain Dead has partnered with Illumination and Universal Products & Experiences to create a limited edition collection inspired by the Minions.
Created exclusively for Universal Studios Hollywood and Universal Orlando Resort, the collaboration reunites the two ‘culture defining’ brands. It follows on from a first of its kind partnership in 2022 which featured indigenous artisans reinterpreting the Minions in works of art as curated by Brain Dead.
In addition, the Minions and Brain Dead collaborated with musical artist, Faye Webster, to design a bespoke t-shirt commemorating her Coachella performances and 2024 tour, alongside a custom animation piece featuring a Faye Webster-inspired Minion. Due to high demand, a second drop of the limited edition t-shirt was launched as part of her US tour.
Inspired by Gru’s daughter Margo, who wears a Brain Dead logo tee in Despicable Me 4, the Minions x Brain Dead limited collection includes adult and kids’ graphic tees, hoodies and accessories with designs featuring the mischief-making Minions in rebellious poses, as well as a Minion mash up with Brain Dead’s signature logo.
“Our brands come to life inside the theme parks, and the Brain Dead collaboration brings streetwear fashion and drop culture directly to theme park guests, unlocking limited-edition merchandise for Minions fans in a way that’s never-been-done before,” commented Stephanie Kraus, executive vice president product and design at Universal Products & Experiences. “Brain Dead collaborations sellout within minutes, and for the first time ever, we’re giving our theme park guests exclusive, early access to one of these coveted limited edition drops.”
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