Luxury fashion brand creates new capsule collection with British boxer.
Luxury fashion label, Boss has revealed a new collaboration with British boxer, Anthony Joshua.
The exclusive Boss x AJBxng capsule – launching for autumn/winter 2020 – includes ten pieces and has been co-created by Anthony.
Items include t-shirts, sweatshirts, jersey pants, knits and a hooded jacket among others, all including a curved interpretation of the Boss logo in gold, either as signature detail or in an oversized form, reported Fashion United.
In addition, each piece also features a woven label including motivational words from the boxer: ‘One more hour, one more day. Never let success get to your head or failure to your heart’.
“Co-creating a collection with Boss is a great feeling as I’ve been a fan and customer of the brand for a long time, the Boss x AJBxng collection felt like the next natural step in our partnership and I’m proud of what we have achieved together,” commented Anthony.
“I’ve been working with Boss for a few years now as an ambassador for their stretch tailoring collections, outside of the gym I wear the more casual pieces from Boss and so the partnership came about really naturally.”
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