Ambitious agency looking to capitalise on success of #EpicSkeletor campaign.
Born Licensing is looking to capitalise on its recent success with the #EpicSkeletor campaign with Moneysupermarket.com, looking to reach out to companies across Europe.
The ambitious agency moved to London over the last year to be better placed to pursue European markets, as well as continuing with its focus on Australia and New Zealand. A recent trip to Amsterdam has led to licensing deals with T-Mobile and Instagram, while there are also plans to expand its reach to Paris, Berlin, Stockholm and other key advertising cities in Europe.
The success of the Moneysupermarket.com ad deal – which features the Masters of the Universe character dancing to Irene Cara’s Fame – has put licensing on the front page for the ad world, featuring in Campaign magazine.
In addition, Born Licensing’s Subaru G.I Joe ‘Do Something Out of the Box’ campaign was shortlisted at the LIMA International Licensing Awards in the Best Promotion category. The company has also worked with Tesco, KFC and Simonds Homes.
MD David Born told The Source: “When I launched Born Licensing less than three years ago, I set out to make the process of licensing in advertising smoother for all sides involved, while delivering incremental revenue to licensors.”
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