Retailer increasing its product range for preschool property across multiple categories.
Boots is significantly increasing its support of the Teletubbies brand, expanding its product range across multiple categories.
Following the success of the toy ranges by Character Options and MV Sports last year, Boots is now growing its Teletubbies offering starting with the first-to market launch of the Solutions EU toilet training products.
The Teletubbies Step Stool, Training Seat and Steady Potty are available in store and online now.
The range amplifies the ‘My First’ positioning of the brand with products that enable each preschooler milestone to be celebrated with the Teletubbies characters.
Boots is also launching product from new licensee Alligator Books, with a first-to-market launch of Po, Laa-Laa, Tinky Winky and Dipsy reversible travel pillows.
In addition, Kokomo will be launching its health and beauty products with the retailer later this year.
During the final three months of 2016, Teletubbies featured heavily across Boots’ marketing, with product in the 3 for 2 offer, inclusion on the front of the Christmas gift guide, plus placement on in-store security gate covers.
Throughout autumn/winter 2017, CPLG and Boots will be working closely together to ensure continued activations and success for Teletubbies across Boots Parenting Club, online and in stores.
Hannah Stevens, retail manager at CPLG, said: “Boots has embraced and supported Teletubbies from the start, and it’s been fantastic to see the brand grow from strength to strength.
“The fantastic team at Boots have ensured they maximise the brand fully with their innovative product ranges, ensuring the consumer has a wide choice of products both in-store and online. We look forward to seeing the new launches and exciting marketing initiatives going into autumn/winter.”
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