Initiative marks first film partnership with one of Boots’ own brands.
Boots has kicked off a new initiative with Disney, linking its Soltan sun care brand with new movie, Finding Dory.
The campaign marks the first film partnership with one of Boots’ own brands.
It includes promotional window displays in almost 700 Boots stores, FSDUs in 400 stores and in-store audio creative in 330 outlets, reports Campaign.
Customers who buy two Soltan products will receive a free Finding Dory beach ball as part of the promotion.
Online activity will include banners on the sun care page of the Boots website until the end of August, while the retailer’s loyalty app and social media accounts will also be promoting the deal.
The initiative was secured by Disneymedia+.
Anna Hill, chief marketing officer of The Walt Disney Company UK & Ireland, said: “Combining the fantastic creative of Finding Dory with such a strong, recognisable high-street brand such as Boots Soltan is another great example of the kind of creative campaigns Disney can offer big brand partners.”
Andy Gibson, senior vp and chief marketing officer of global brands at Walgreens Boots Alliance, added: “The release of Finding Dory marks our first film partnership with one of our own brands, which is closely aligned with our message of having a summer of unforgettable fun knowing you and your kids are fully protected.”
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