Designer teams with Fifty One Percent for exclusive line of tableware at John Lewis.
Boom Licensing has expanded its roster, welcoming ceramicist, artist and designer Molly Hatch to the fold.
The agency has brokered a deal for the Massachusetts-based designer with Fifty One Percent, which will launch a line of tableware exclusively into John Lewis.
The extensive line – which launched this week – features stoneware with Molly Hatch’s signature hand drawn floral images, with further seasonal collections due later in the year.
“Fifty One Percent have been the ideal partner for my launch into the UK,” said Molly. “I am delighted that together we have found such a great retail partner and we are looking forward to developing a long and successful partnership.”
Molly already has a strong following in the US with partnerships with the likes of Land of Nod, Anthropologie, Nordstrom, Garnet Hill and Twig NY.
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